Vehicle Branding

To brand or not to brand, that is the question.
Well, at least that is one of the questions business owners and  fleet managers often ask themselves. Most companies who brand their vehicles, (the process of applying their corporate logo and/or other related graphics to their vehicle) make the decision to do so at a corporate level. Weighing up your options and having a good understanding of your return on investment, can help you make the decision to brand your vehicle/s or not.
Based on the location and travel route of the vehicle, a branded vehicle can potentially generate tens of thousands of impressions per day. Whether the vehicle is moving along a roadway, or simply parked in front of your business, it will get noticed.

Here's some interesting statistics:
- A branded vehicle that travelled in or around a major city generated more than 65,000 visual impressions per day.
- A branded vehicle that travelled in suburban areas generated more than 30,000 visual impressions per day.
- 98% of consumers feel that a vehicle with corporate branding created a positive image for the company.
- 96% said vehicle branding had more impact than other forms of outdoor media. (billboards for example)

Those are powerful statistics when you consider the cost of other traditional marketing mediums, such as printed ads, radio and tv.

Vehicle branding gives you more bang for your buck!
Vehicle branding can typically last up to five years, depending on sensible maintenance of the graphics and weather types, so your initial investment is relatively low over the life of the vehicle.
A one time investment in vehicle branding can yield a positive ROI for your business marketing plan.

Because your branded vehicle/s are on the road and visible to thousands of people every day, your brand will become more recognizable. and therefore accessible. An ordinary delivery van with vehicle branding, essentially becomes a 24/7/365 mobile billboard.